Jinluo Meat Products

Printable pdf version: Profile – Jinluo 2012.

Chinese Agribusiness Profiles: Jinluo Meat Products                                                 临沂新程金锣肉制品有限公司                                                                                            Prepared By FangTong Wang                                                                                          November 2012

Company History and Vitals

People’s Food Holdings Limited was incorporated under the laws of Bermuda in 2000 to become the holding company of Loampit, which is the Group’s intermediate holding company. It was then incorporated in the British Virgin Islands in 1994 as a limited liability company. Loampit established a wholly foreign-owned meat products enterprise in 1994, and changed the name of this subsidiary to its current form, as Linyi Xincheng Jinluo Meat Products Co. Ltd, in 2000.

Jinluo is now has the largest pig butchering and pork processing conglomerate in China. The company has established pork and poultry production and processing bases in various provinces across China, including Shandong, Heilongjiang, Jilin, Inner Mongolia, Hunan, Sichuan, and Henan, and has around 30,000 employees. Annually, the company has production and slaughter capacity for 150 million pigs and 450 million chickens, and its processing capacity is 20 million tons of meat.

Jinluo was listed on Singapore Stock Exchange on March 2001 as People’s Food Holdings Limited. In 2011, the company’s sales revenue was 3.4 billion RMB, with over 1 billion RMB is assets, and profits of 152 million RMB.

Company Network and Sales

The company’s sales network spreads throughout China with 42 sales offices. It also has more than 3,300 direct retail stores and 9,000 distributors nationwide.  At the same time, the company has developed an e-commerce system that allows customers to search and order new products online.

To upgrade the company and expand its international market, Jinluo has established subsidiaries in Japan, Singapore, Hong Kong and Russia that focus on the meat import-export businesses.

Accolades and Certifications

Jinluo has the following awards and certifications:

-China’s Top Brand Products

-Inspect Exemption Products

-Top 50 Enterprises in Meat Product Industry

-High Tech Enterprise of Shandong Province

-Star Enterprise of Meat Industry in Shandong in China

-Provincial Class Enterprise of Abiding by Contracts and Honoring Commitments

-Meritorious Enterprise of Yi Meng

-China’s Top 100 Most Valuable Consumer Brands

-Most Favorite Product of Consumers

-Qualified Merchandise

-Model Company for Food Safety in China

–  HACCP certification, 2001

–  ISO9001 certification, 2001

(Passed the review of the certification in 2005)

Company Leadership

When Jinluo was incorporated as a wholly foreign-owned enterprise in 1994, Ming Kam Sing, and brothers Zhou Lian Kui and Zhou Lian Liang were the company’s original shareholders. Today, they comprise the Jinluo Board of Directors:

Mr. Ming Kam Sing:

–  Executive Chairman of the Group.

–  In charge of overall strategy and direction.

–  Previously a doctor.

–  Founded the group in 1994.

–  Re-elected on 25th April 2008.

Zhou Lian Kui

-Chief Executive Officer of the Company.

-Responsible for overall operations and Finance of the group.

-Co founder of the group.

-Re elected on 26th April 2007.

Zhou Lian Liang

–  Executive Director and General Manager of the Company.

-Responsible for sales and marketing of the group.

-Co founder of the group.

-Re elected on 26th April 2007.

Recent News

The following stories are from the company’s website:

  • The company has introduced high temperature sausage production lines, low temperature meat processing lines, pig slaughtering and cutting lines from Japan, Germany and USA.
  • The company will continue to intensify its marketing efforts to further develop and expand its market reach through its sales outlets, specialty stores and supermarkets.
  • The company has finished constructing 10 pig breeding farms and 1 feeding station (which is a pig feed production plant). Commercial breeding has commenced.
  • It is set to construct 3 more breeding farms, commercial breeding activities for these farms are expected to commence in FY 2012.
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